Brand Interactive Fingerprint™(BIF)

The Brand Interactive Fingerprint is, in the simplest of terms, the interactive media equivalent of a Brand Identity or Style Guide - items often limited to print media.

Any branded entity using a well-developed BIF should be able to produce an interface on any device which would be near instantly recognisable to any customer who had used the same branded entity's interfaces via other channels, including print, voice and face-to-face.