Romi Parmar, CEO

Romi is the CEO and founder of totalbrand. He has directed companies in delivering useful services to their customers through better understanding of customer needs and appropriate use of technology. He has worked with Orange to help deliver their ambitious "Orange World" multi-channel lifestyle services project and also worked with Vodafone to help design and deliver the “Vodafone live!” service.

He is a regular speaker at industry conferences on the subject of Mobile Lifestyles and the creation of compelling customer experiences and is also an active contributor and participant in the W3C’s Mobile Web Initiative.

Romi is also the CEO and founder of Savvy Mobile, a UK based provider of innovative and compelling media content for mobile devices, specialising in unique areas such as Bollywood and Asian content.